The worst thing that can happen to a team is that their work devolves into projects

Projects ask:

1. When does it need to be done?
2. Who will do it?
3. How will we resource it?

These are all important considerations. But they skip the crucial first step of driving at "why". Just because something can happen doesn't mean it should.

Instead start with questions like:

1. Why is this important?
2. What are we saying "no" to if we start this?
3. What would this look like if it were easy?
4. What is the simplest way to do this? What's the most robust?
5. How do we know if we are right?

The Project Trap is a group mindset that tricks teams into believing that if they check the boxes on projects it will automatically result in driving outcomes.

In reality, only the right actions will move the needle. Projects are just a container for actions – so consistently evaluate if they are the right ones.